Psychological Safety

Be soft to each other, and hard on the system

March 12, 2026 • by Tom Geraghty

Our wonderful Deisa Tremarias designed this sticker to reflect the various ideas of people such as Deming (“A bad system will beat a good person every time“) to help remind us that we’re all part of a system that influences our behaviour. Working on improving the system will usually yield greater outcomes than trying to change people.

Purchase some in our online shop (limited supplies available!)

Be soft to each other and hard on the system
“Be soft to each other, and hard on the system”


be soft to each other and hard on the systemstickers

Tom Geraghty

Tom Geraghty, co-founder and delivery lead at Iterum Ltd, is an expert in high performing teams and psychological safety. Leveraging his unique background in ecological research and technology, Tom has held CIO/CTO roles in a range of sectors from tech startups to global finance firms. He holds a degree in Ecology, an MBA, and a Masters in Global Health. His mission is to make workplaces safer, higher performing, and more inclusive. Tom has shared his insights at major events such as The IT Leaders Summit, the NHS Senior Leadership Conference, and EHS Global Conferences. Connect with him on LinkedIn or email tom@psychsafety.com